The game between the Kansas City Chiefs and the Philadelphia Eagles will mark the first time since February 2021 that “End Racism” is not included as a message in the back of a Super Bowl end zone.
The switch, conveyed internally to high-level employees earlier this week, could be perceived as a nod to the current political climate. Following the lead of Trump, who was inaugurated last month, many corporations and institutions are abandoning their diversity, equity and inclusion programs. Goodell did not follow suit when asked about the league’s policies on Monday, saying he was “proud” of the league’s diversity efforts.
“We got into diversity efforts because we felt it was the right thing for the National Football League,” Goodell said. “And we’re going to continue those efforts, because we’ve not only convinced ourselves we’ve proven it to ourselves — it does make the NFL better.”
The decision to do away with “End Racism” as a slogan led at least one high-ranking league official to express concern in light of Trump’s public statements on the subject. But NFL spokesperson Brian McCarthy said that the decision was based on sensitivity to recent tragedies, including the terrorist attack in New Orleans’ French Quarter in January, the deadly wildfires in the Los Angeles area and the fatal air collision near Reagan National Airport near Washington, D.C.
“It Takes All of Us” will also appear in the end zone for this year’s Super Bowl.
“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” said McCarthy, who noted that “Choose Love” and “It Takes All of Us” also appeared in the end zones for this year’s AFC Championship Game in Kansas City. The NFC Championship Game in Philadelphia included “End Racism” as an end-zone slogan.
League sources also indicated that Trump is expected to attend Sunday’s game as a guest of New Orleans Saints owner Gayle Benson.
The NFL launched its “Inspire Change” platform in 2018. Two years later, slogans such as “End Racism,” “It Takes All of Us,” “Stop Hate,” “Choose Love” and “Vote” began appearing on end-zone borders, part of a broader, multi-pronged effort to promote diversity and inclusion. In an internal memo at the time, the messages were said to demonstrate “how football and the NFL brings people together to work as one and use our example and our actions to help conquer racism.”
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